Give It A Go
The University of Manchester’s Students’ Union created a new programme for students called Give It A Go (GIAG). GIAG encouraged students to get involved in societies and activities new to them without having to pay a sign up fee or a registration fee for the society.
During my tenure as a Digital Design Assistant at UOM’s Students’ Union, I was in charge of creating the brand identity and content collateral for social media for this programme, including Instagram posts, stories, Facebook banners, and a landing page.
Branding, Content design
Adobe Illustrator
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The GIAG logo needed to be straightforward, fun, and have a sense of motion.
I incorporated arrows into the letterforms of the “G”’s, showing movement, creating symmetry, and using them as assets in the overall brand identity.
I chose the colour orange to emit a sense of energy and enthusiasm, adding to the context and the goals of the program.
All projects • Patch • Toy8 • Manzil • Give It A Go • Bridge